Back in January Instagram announced a game-changing update to its Reels feature, doubling the maximum video length from 90 seconds to a full 3 minutes. This development, announced by Instagram head Adam Mosseri, opens new doors for brands still operating under the misconception that effective social media videos must be under one minute.
The Production Of Your Video Is Done, Now What? Your business has just completed a high-quality marketing video, but now what? Just having a video doesn’t necessarily mean it will reach and engage your target audience. Here are some ways you can use your finished video to achieve your marketing goals and drive results for your business. Post it on your Website Make sure your video is the first thing your visitors see when they land on your website. Adding the video to the homepage, or a dedicated landing page, will give visitors a clear and impactful introduction to your business. This can help increase time on site, improve engagement, and drive conversions. Share it on Social Media Social media platforms are a great way to reach a large and