What Is Up With Video? The Current Trends in 2023 in Business Video Production
Video production is a powerful tool for businesses to communicate their message, showcase their value, and connect with their customers. In 2023, video production trends are changing and evolving to meet the needs and preferences of the audience. Here are some of the current trends in 2023 in business video production that you should know about, along with some statistics that support their effectiveness. - Short-form videos: These are videos that last from 15 to 90 seconds and are ideal for capturing attention and delivering a concise message. Short-form videos are popular on social media platforms like Instagram, TikTok, and LinkedIn, where users scroll through a lot of content quickly. Short-form videos can be used to tell stories, highlight customer testimonials, or showcase product features. For example, Salesforce uses short-form