As video content becomes increasingly popular, it’s important for businesses to ensure that their videos are accessible to as many people as possible. Also, more and more people scroll through social media with no sound, how do you reach these people when your videos have a message conveyed mostly through dialog?  One way to do this is by adding subtitles to videos. In this blog post, we’ll discuss the importance of having subtitles generated for videos that your business has produced and the value of having an SRT file.

Increased Accessibility
Subtitles make videos more accessible to a wider audience, including people who are hard of hearing or deaf, people who speak languages other than the one used in the video, and people who are in noisy environments and can’t hear the audio clearly. By adding subtitles, you can ensure that everyone can enjoy and understand your video content.

Better SEO
Adding subtitles to your videos can also improve your search engine optimization (SEO). Search engines can’t watch or listen to videos, so they rely on text to understand the content of a video. By adding subtitles, you can give search engines more information about your video, which can help to increase its visibility in search results.

Improved Engagement
Subtitles can also improve engagement with your video. People are more likely to watch a video to the end if they can understand the content, and subtitles can help to keep viewers engaged. This is especially important for videos that are longer than a few minutes.

Stop the Bad Auto-Generated Subtitles/Captions
Facebook and YouTube both will attempt to automatically generate subtitles for you.  Both services do a less than desirable job in generating these, especially when a company name or a persons name is mentioned. In this day and age where people scroll through social media without sound, having the subtitles/captions being badly automatically generated will look bad for your company.  All services have an option to upload your own subtitles (.srt) file.  Having your subtitles being correct is the difference between looking professional, or looking like you have no attention to detail.

Conclusion

In conclusion, having subtitles generated for the videos your business produces are essential for ensuring that your videos are accessible to a wide audience and that they are SEO friendly. It will also help to increase engagement and improve the viewing experience for all. So consider adding subtitles to your videos to make your videos more accessible and engaging.