The 60-Second Ad In 1964 Changed Everything: How “Daisy” Rewrote the Rules Of Video Storytelling.
In 1964, a 60-second ad aired once—and changed politics forever. Featuring a girl counting daisy petals before a nuclear explosion, Lyndon B. Johnson’s “Daisy” spot weaponized emotion, silence, and subtext to win an election. But its true genius? Creating this haunting masterpiece with 1960s technology: razor-blade film editing, tape-spliced audio, and optical effects. No digital tools. No undo button. Just analog grit and visionary storytelling.
As a video production company, we dissect how “Daisy”’s raw emotional power and technical innovation still define what makes video unforgettable. Discover why this ad remains a masterclass in persuasion—and why its lessons matter more than ever in our digital age.